Product launches in any industry are a funny thing. No matter what version of the product is being released, it's always labeled as "better" and sure to improve your life in numerous ways. On occasion, that is true and consumers walk away with a product that leaves them feeling satisfied and supportive of the marketing spin that convinced them to buy the product in the first place.

In the golf industry, you're going to hear more fluff and receive less return on investment than in most other industries, especially if you grade the new product on what the marketing claims it to be. Just because a new set of Titleist or Nike irons promise to improve your game, it doesn't essentially mean you're going to be able to hit them better than those trusted Tommy Armour 845s you got in high school and swear by.

At the end of the day, no matter what top golf manufactures are telling you will improve your game by x amount of yards or this % of accuracy, it really just comes down to what your "golf body" is comfortable with and how it can adjust to the specific intricacies of your game. Most choose to believe the hype or name brand of a product over testing it themselves and that is why - unfortunately - big time OEMs in the industry are able to dig their claws into your collective equipment buying thoughts and take hold.

Enter the brand new TaylorMade Rocketballz fairway wood. As is custom with pretty much every OEM release, it promises to hit the ball longer and straighter more consistently than any other wood on the market. It very well just might do that, and down the line I will most likely find out for myself in a product review situation, but the reaction on Twitter and around the web has been insane.

Without even so much as touching the club, folks on Twitter are giving it the GOAT (greatest of all time) title and enthusiastically claiming they will be putting their orders in as soon as possible.... in most cases, without ever having the club in-hand. After the success of the R11 driver in 2011, I'm not surprised to read such positive feedback about the Rocketballz so soon, but I'm more interested in hearing actual reviews from people about the performance characteristics of the club than from the marketing. When that time comes, and all the human (not machine tests that swing harder than we normal weekend golfers) reviews come in, I'll feel better about how I should actually be feeling about the fairway wood. Right now I'm excited and skeptical because, after all, we're not machines out on the golf course.

With that out of the way, I'm still dumbfounded by the fact that I just typed Rocketballz twice and won't get any repercussions for it because TaylorMade decided that it's okay to slap that kind of name on a new product - which makes it suitable for this blog. Really, TaylorMade? Rocketballz was the best you could do? Stopping short at Rocket wasn't good enough for this product?

I suppose it's a pretty ballsy move in what is normally a pretty vanilla industry, so that deserves kudos, but it's been a few days since the announcement and I'm still shaking my head at the decision. Chances are they will have some pretty creative advertising packages lined up for this that will catch your attention, but I can't seem to get over the fact that a Rocketballz golf clubs sounds a lot more like some cheap infomercial product I'd want to order at 3am because it will help me hit the ball longer and straighter more consistently.

Something tells me it's not going to be available for $19.95 or three easy payments of $29.99, though.